ilea-Institut Websites

ilea-Institut Websites

Web Design

Already since 2000 we look after corporate design and web site of our client and dear friend Michael Schwartz. The earlier label spyral became ilea-Institut (Institute for Integral Life- and Work Practice). The web site existing until May 2014 was wholly developed by an SEO specialist – though not the great breakthrough.

For the relaunch in June 2014 the web design team of SalesMachine was hired, as well as Die PRofilBerater for SEO and marketing concept. Based on the existing web design, the new colour concept and logotypes, kilde developed prototypical responsive web layouts for WordPress in close cooperation with client and partners.
The visuals for the "stage" – taken from previous photoshootings and stock images had to be harmonized to match light, ambient and colours of the new tonality. The corporate typeface Verdana Normal was modified by softening the edges.