ilea-Institut Logotypes

ilea-Institut Logotypes

Corporate Design

Based on the colour concept for the restructuring of the ilea business units in "Institut", "Akademie" and "Praxis Dr. Heim" also the spiral logotype already dating back to 2000 was revised – preparing for the relaunch of ilea web sites.

Besides achieving a contemporary soft look also the handling of the typeface was integrated into the new colour scheme. This resulted in a very flexible combination of type and symbol: it works perfectly in all colour schemes while the two-colored spiral vibrates dynamically.

The corporate typeface Verdana Bold was outfitted with rounded edges – some letters even completely redrawn.