ilea-Institut Colour Concept

ilea-Institut Colour Concept

Corporate Design

In the course of relaunching the websites of ilea-Institut it should be broken down to two business units: "Institut" for business clients and "Akademie" for private persons. Also the group member "Praxis Dr. Heim" should be integrated in the corporate design.

First step in March 2014 was developing a colour concept based on the three basic colours blue, green and red. The colour blue had already been used for the existing ilea-Institut.

Passing several iterations using colour rules like triades and supplements with complementary colours a coherent colour concept for all three units was implemented – building the basis for the redesign of logotypes and web sites.