Perfume Packaging | Packaging Design

Perfume Packaging

Packaging Design

The Swiss company LesNez (fr. The Noses) develops author's perfumes (Parfums d'Auteurs) which are also distributed though their own web shop. We drafted a new logotype and provided design and final art work for the flacon labels.

The logotype was formerly a pure name mark with minimalistic typography including subline. We drafted a figurative mark which – at closer look – is composed of five rotated noses. At first glance it resembles an abstract flower blossom or the dance of molecules.

The subline "Parfums d'Auteurs" was set in capitals in the tradition of handdrawn poster lettering. The typeface for the logotype is a modified "Rennie Mackintosh".

The labels where printed on matte paper with spot colours.