Campaign

da nich' für

Naming, logotype and campaign

An anniversary event of Elternschule Eidelstedt (parental center) and the Eidelstedter Bürgerhaus (community center) was the occasion for launching a local exchange platform for committed citizens. The platform, run by local associations and institutions, is aiming at the recruitment of voluteers and time donors. The name reflects typical hamburgian understatement: "da nich für", a local term for "you're welcome".

Our agency has developed and donated name, logotype, campaign and web site.

The type was written with a marker pen, than digitized. The Logotype offers two variants: three-dimensional and "flat" depending on intended usage. The campaign visuals are developed from enlarged photos, blurred and "posterized".