Handshake

Handshake

Illustration

We developed a series of illustrations for a sales presentation featuring the product groups of Elcoteq: components for consumer electronics, mobile communications and LED illuminants. The key visual combines these with a handshake symbolizing a sales deal.

As is known, hands are difficult to draw, especially when rendered in strongly simplified line drawings. Therefore many different approaches were presented before the "right" pair of hands was singled out.

Part of the illustrations were drafted with ordinary pencils, then scanned and refined and tinted with digital brushes. The rest was directly drawn on photographs onscreen and stylized with image processing tools.