Steuerfrosch

Steuerfrosch

Logotype

When a tax advisory office chooses a nonstandard name also the image will be out of the ordinary. For steuerfrosch we combined the topic tax (german: Steuer) with the likeable image of the frog (german: Frosch).

The finding process was in tight cooperation with the client. The client's surname is Frosch and she has made frogs her hobbyhorse. A variety of different approaches were tried out. In the end it should be a frog in Origami technique, folded from a 100 Euro bank note.

A major challenge was the digital processing of the bank note, because it's visual patterns are blocked for image processing applications. Also maintaining the recognition of the bank note's characteristics in the folding of the frog was a special task.