Naming

Naming

Name development and logotype

Localization of applications for different languages has become a rapidly growing global market. For a company in this trade we were looking for a new name which could be applied globally, would be easy to pronounce and easy to recall and could be associated with the exchange of languages.

Using a score sheet we checked and ranked more than 100 diferent word stems – mostly greek or latin – on various criteria and availablity of domain and brand name.

The name ENTOPIA is a construct, deriving from the greek words utopia and entropy and stands for the universal language competence of the company.